earn brand name not just a product

Most intresting news now days for apple phone lovers is the launch of I-phone 6 and as expected stores are already running out of stocks, they were many people waiting in long queue to be amongst the first ones to be the owner of the product. Such kind of craziness is observed in many  people about various top brands. What is it that leads people to this craziness? Its the wish to stand out of the crowd and possess something that is a style statement. Strangely you would find many people running behind the materialistic achievements than compared to realistic goals of life and at other end you wouldn't find many people running behind figures who have created name in market, hardly few would want to study and analyse these people and their stories and be at there place or create their own brand, why is it so? One reason that I can figure out is that they find it easier to be a style icon by buying these products and difficult to be a person who can be a brand name in himself, but if you look at the reality, one product replaces the other within a shelf life of an year or probablymuch lesser than that and hence your style gets old fashioned and materialistic achievement once becomes of no use later. Did you ever think that once you have earned a name for yourself and have become an icon it is written for ever, even if your discovery gets old it might become history but would certainly not loose its value completely unlike other materialistic things. Chose what you want to earn? A brand productor a brand name.

Manisha Dawar